Certificate of Achievement
has completed the following course:
Online Business: Planning for Success
This online course focused on the planning phase of starting an online business. The course introduced the learner to developing a business idea and goals, identifying the value proposition for their business, applying business planning tools, and comparing a variety of online platforms and payment gateways.
4 weeks, 2 hours per week
Brett Stavenuiter
Lead Educator
RMIT University
Transcript
Learning outcomes
- Identify the value proposition in the online market place by comparing current market competition and trends
- Develop a pitch by drawing upon a business idea and goals
- Compare between the variety of online platforms and payment gateways to suit a specific business requirement or need
- Apply business planning tools, including the business model canvas and business plan, to analyse and investigate the requirements needed to start an online business
Syllabus
- The many different forms of e-commerce and online small business
- The qualities that an online entrepreneur need to possess to operate specifically in an online environment
- Customer profiling techniques and how creating a customer persona can identify potential customers
- The types of business planning tools available to use for business planning
- External and internal factors that can affect online businesses
- The analysis of strengths, weaknesses, opportunities and threats while planning an online business
- The regulations and insurances which online businesses must operate within globally
- The effect that ethical and social responsibility has on a company’s image and values
- The comparison between e-commerce platforms and the role payment gateways play in the consumer online shopping experience
Issued on 9th September 2016
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.