Use content planning to drive sales

When copywriting combines with content marketing, you can create an effective, meaningful relationship with your customers. This connection can lead to more sales as you develop the content that encourages your customers to act.

On this three-week course, you’ll discover the purpose in copywriting for content marketing and how to use carefully crafted words to engage with a target audience.

You’ll explore crucial writing techniques and gain essential skills to produce key messages, build your brand, and increase sales.

Learn how to plan and write effective blog copy

Blog writing is a vital part of content marketing. It creates a space for meaningful content to connect with your customers.

On the course, you’ll learn how to plan, write, and manage blog copy. You’ll discover tips for idea generation and techniques for writing headlines, introductions, and supporting points.

Harness the power of thought leadership content

Working with senior leaders is an effective way to obtain information about their expertise. With this information, you can create authentic, thought leadership content that shares senior leaders’ wisdom with others.

On the course, you’ll learn the strategies for working with senior leaders and discover key tips for ghostwriting on their behalf.

Learn from the experts at the Chartered Institute of Marketing

Throughout the course, you’ll be guided by content marketing specialists from the Chartered Institute of Marketing.

With their expertise, you’ll finish the course with the knowledge and skills to successfully use copywriting in your content marketing plans.

What topics will you cover?

• Explore the purpose in copywriting for content marketing • Create key messages and content pillars • Produce content using the Hero, Hub and Hygiene model
• Develop, manage and write blog posts • Assessthe role of copywriters as ghostwriters • Explore how to create thought leadership content

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now
Join - $134

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Explain the purpose in copywriting for content marketing
Create key messages and content pillars
Produce content using the Hero, Hub and Hygiene model
Develop, manage and write blog posts
Assess the role of copywriters as ghostwriters
Explore how to create thought leadership content

Who is the course for?

This course is designed for anybody who wants to excel in their career and understand more about copywriting for content marketing.

You don’t need any previous knowledge or experience.

Who developed the course?

Chartered Institute of Marketing

Develop your future career opportunities by enrolling in our globally recognised marketing training courses, that will provide you with the skills and confidence to improve your performance. Covering all professional marketing disciplines taught by subject matter experts, you will finish with the tools and expertise to deliver.

What's included?

This is a premium course. These courses are designed for professionals from specific industries looking to learn with a smaller group of like-minded individuals.

Unlimited access to this course
Includes any articles, videos, peer reviews and quizzes
Certificate of Achievement to prove your success when you're eligible
Download and print your Certificate of Achievement anytime

Join - $134

Still want to know more? Check out our FAQs

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

Want to know more about learning on FutureLearn? Using FutureLearn