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Marketing Content Strategy and Developing Content Marketing as a Competitive Advantage

Understanding how New Media Communications and Content Marketing can grow business is important in the context of commerce

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  • Duration

    2 weeks

  • Weekly study

    1 hour
Overview
Requirements

Explore content marketing as the route of producing valuable content

Content marketing lets marketers grow into publishers by building their own audiences and attracting their own attention. By creating and distributing content that buyers find valuable, marketers grow their brand awareness and preference by forming a relationship of trust with consumers as they move through the sales funnel. Moreover, content marketing is thought as a less costly strategy than some others. It can have a bit of a relaxed start while your content library grows and reaches a larger audience.

Personalised messaging does not just involve targeting by demographic or firmographics criteria, it means proactively creating content that is appropriate for each stage of the buyer’s journey. This kind of content shows consumers that you recognise and value their ability to evaluate and make decisions for themselves.

What topics will you cover?

  • Content strategy
  • Categories of consumer
  • Plan the design of mobile site/app
  • Segmenting consumers
  • Converting visitors to customers
  • Analysis of mobile users
  • Achieving optimum conversion rate
  • Mobile customer journey
  • Segmenting site visitors
  • Create a mobile customer journey
  • Measuring web marketing performance
  • Comparing with competitors
  • Human and cultural values in print advertising

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

Who is the course for?

Students of the MSc Digital Marketing with Data Analytics degree

Who developed the course?

Coventry University

Coventry secured 5 QS Stars for Teaching and Online Learning in the QS World University Ranking 2020 and has received No. 1 in the world for Massive Open Online Courses in MoocLab’s World University Ranking 2021.

  • Established

    1992

  • Location

    Coventry

Learning on FutureLearn

Your learning, your rules

  • Courses are split into weeks, activities, and steps to help you keep track of your learning
  • Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

  • Experience the power of social learning, and get inspired by an international network of learners
  • Share ideas with your peers and course educators on every step of the course
  • Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

  • As you work through the course, use notifications and the Progress page to guide your learning
  • Whenever you’re ready, mark each step as complete, you’re in control

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