Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials

Name: Social Media Marketing Strategy: Objective Setting and Strategic Planning Essentials
Rating: 5.0 (7 reviews)

5.0 (7 reviews)

3,484 enrolled on this course

2 weeks
4 hours per week
Accreditation available
Digital certificate when eligible
Introductory level

Find out more about how to join this course

This course has been certified by the CPD Certification Service as conforming to continuing professional development principles. Find out more.

Build a comprehensive social media marketing strategy.

With this rise of mobile phones and connectivity, digital marketing through social media is now the single most important component of the marketing mix for many organisations.

This is part 1 of a 4 part series. In Part 1, you’ll learn the step-by-step strategy setting tools and how you can get your message out and onto the screen.

You’ll learn easy-to-use techniques to help you develop digital marketing plans that will make your product or service stand out from competitors.

From organic to paid

Throughout this course, you’ll learn how to harness the free elements of social media, craft perfect profiles and use the algorithms to your advantage. Getting organic traffic and interactions can be even more effective than paid marketing, you need a good strategy to get it right.

You will try new paid marketing approaches, exploring strategies to hone your audience and get the most out of your spend.

A practical approach

Learn how to build a comprehensive social media marketing strategy, conduct an audit and set objectives. Throughout this course you will gain access to tools and templates that will empower you to put together a well thought out and evidence based social media strategy.

What topics will you cover?

Understanding the Social Media Marketing Process
The 8-step Strategy Process
Conducting a Social Media Audit
Assessing Profile Consistency
Determining Brand Identity
Setting Social Media Objectives

Who is this accredited by?

The CPD Certification Service:

The CPD Certification Service was established in 1996 and is the leading independent CPD accreditation institution operating across industry sectors to complement the CPD policies of professional and academic bodies.

When would you like to start?

Start straight away and join a global classroom of learners. If the course hasn’t started yet you’ll see the future date listed below.

Available now

Learning on this course

On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?

By the end of the course, you‘ll be able to...

Describe the social media marketing process
Identify the vision, mission and values of your organisation
Describe the buyer stages
Identify the components of a social media audit
Explain the importance of aligning your social media marketing goals with your overall business goals
Develop a top-down marketing strategy for your business
Describe qualitative and quantitative marketing KIPs and create goals

Who is the course for?

People wanting to create a comprehensive social media marketing strategy, conduct an audit and set objectives

Who developed the course?

Social Media College

Social Media College is the market leader for social media education. They work with the world’s top social media experts who use all the social platforms every day to deliver real life education that will help accelerate your business and career.

They are all about providing their students with the best possible outcomes and applicable skills - not just irrelevant theory.

Established
2013
Location
Sydney, Australia


Ways to learn	Buy this course	Subscribe & save	Limited access
Choose the best way to learn for you!	$109/one-off payment	$349.99 for one year Automatically renews	Free
	Fulfill your current learning need	Develop skills to further your career	Sample the course materials
Access to this course	tick	tick	Access expires 11 May 2024
Access to 1,000+ courses	cross	tick	cross
Learn at your own pace	tick	tick	cross
Discuss your learning in comments	tick	tick	tick
Certificate when you're eligible	Printed and digital	Digital only	cross
	Continue & Upgrade
		Cancel for free anytime

Ways to learn

Choose the best way to learn for you!

Subscribe & save

$349.99 for one year

Automatically renews

Develop skills to further your career

Access to this course
Access to 1,000+ courses
Learn at your own pace
Discuss your learning in comments
Digital certificate when you're eligible

Cancel for free anytime

Buy this course

$109/one-off payment

Fulfill your current learning need

Access to this course
Learn at your own pace
Discuss your learning in comments
Printed and digital certificate when you’re eligible

Continue & Upgrade

Limited access

Free

Sample the course materials

Access expires 11 May 2024

Find out more about certificates, Unlimited or buying a course (Upgrades)

Learning on FutureLearn

Your learning, your rules

Courses are split into weeks, activities, and steps to help you keep track of your learning
Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
Stay motivated by using the Progress page to keep track of your step completion and assessment scores

Join a global classroom

Experience the power of social learning, and get inspired by an international network of learners
Share ideas with your peers and course educators on every step of the course
Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others

Map your progress

As you work through the course, use notifications and the Progress page to guide your learning
Whenever you’re ready, mark each step as complete, you’re in control
Complete 90% of course steps and all of the assessments to earn your certificate

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