Introduction to Digital Transformation
Learn how digital transformation works and the factors that impact an organisation’s successful transformation.
Duration
Approx 8 weeks4-5 hrs per week
Develop essential knowledge to prepare for successful digital transformation
Digital transformation is the process of using digital technologies to create new, or adapt existing, business processes, culture and customer experiences so an organisation is fit for purpose. It’s also about developing an organisation’s ability to keep pace with change in today’s modern and rapidly evolving environment.
Most industries have been disrupted by technology, leading to radical changes in the business environment. For some, this has created opportunities to be more efficient, offer new services and outpace the competition. For others, it’s led to declining profits, decreasing market share or business failure.
This ExpertTrack will help you get to grips with the core concepts of digital transformation and the essential factors needed for organisations to succeed in this fast-paced environment.
Explore what digital transformation is and how to do it successfully
Using frameworks and video interviews, you’ll learn what digital transformation is, discover what drives the need for transformation and consider success factors and potential problems that differentiate a successful digital transformation from one that fails.
Delving into case studies of organisations that have succeeded or struggled in their transformation efforts, you’ll explore the ten areas of digital capability that research has shown most often help or hinder digital transformation.
You’ll examine the importance of leadership, team ability, market readiness, resources, strategy, governance, infrastructure, measurement, financial and innovation capabilities, and gain valuable insights into how to prepare an organisation for an effective transformation.
Develop a digital transformation strategy for your organisation
You’ll learn about different strategic approaches to digital transformation and how to define the scope of work. You’ll also discover how to assess levels of understanding in an organisation, carry out a benchmarking audit to evaluate digital capability, and use insights to develop your strategic approach and better manage your stakeholders.
Build your digital transformation skillset with digital experts
By the end of your learning, you’ll have essential digital transformation know-how. You’ll benefit from practical training created by The Open University in collaboration with industry expert Daniel Rowles of Target Internet. Daniel has over two decades of experience planning and implementing digital activity, is the voice behind the Digital Marketing Podcast and is an award-winning author.
Key skills you will learn
- How to scope a digital transformation project
- Assess digital transformation success and failure factors
- Digital transformation auditing
- Identify opportunities in embracing change
- Identify changing industry demands
- Identify digital transformation challenges
- Use digital capability benchmarking to support decision-making
- Use benchmarking insights for stakeholder management
- Apply strategic approaches to digital transformation
Learning outcomes
By the end of the ExpertTrack, you’ll be able to...
- Define digital transformation and its objectives
- Understand the core aspects of digital transformation and its impact on organisations
- Assess the digital capability of an organisation to support decision-making
- Analyse different digital transformation challenges
- Explore different approaches to achieving a successful digital transformation
Experience required
This ExpertTrack is for anyone who’d like to develop their understanding and confidence in digital transformation. You don’t need prior digital transformation knowledge to join, although work experience will help contextualise and enhance your learning.
Each course is delivered and explained in a way that’s suitable for beginners or those with some experience of digital transformation.
The courses in this ExpertTrack have been designed to complement each other, so it’s recommended that you take them in the order presented to get the best out of your learning.
Getting started
This ExpertTrack is particularly suitable for:
- Those new to digital transformation who want to build their knowledge and skillset
- Those who want to develop a digital transformation plan for an organisation or client
- More experienced practitioners who want to cement their knowledge of the latest trends
As digital transformation applies to all organisations, from small businesses to global multinationals, the skills and principles you will learn can be applied to all types of organisations and sectors around the world.
ExpertTrack course overview
Course 1
Introduction to Digital Transformation: Digital Transformation in Perspective
Find out what digital transformation is, what makes it successful, and why it’s essential for every organisation to succeed.
2 tests
2 weeks
4 hours per week
Course 2
Introduction to Digital Transformation: Planning Your Digital Transformation Journey
Explore the most important factors when scoping an organisation’s digital transformation journey.
2 tests
2 weeks
4 hours per week
Course 3
Introduction to Digital Transformation: The Digital Capability Benchmark
Discover how to benchmark an organisation against the top ten capability factors and drive your digital transformation forward.
2 tests
2 weeks
5 hours per week
Course 4
Introduction to Digital Transformation: Transformation Insights and Case Studies
Gain insights from organisations that have succeeded or failed in digital transformation.
2 tests
2 weeks
5 hours per week
Prove you're job ready
Highlight the new, job-relevant skills you’ve gained and supplement existing qualifications with a hard-earned, industry-specific digital certificate – plus one for every course within your ExpertTrack.
- Learn the latest in your chosen industry or subject.
- Complete each course and pass assessments.
- Receive certificates validated by the educating organisation.
- Impress employers with learning outcomes you can add to your CV.
- Make your career dreams a reality.
Download a PDF
How ExpertTracks work
Join an ExpertTrack to master new skills in your chosen specialist area. Work through a series of topic-focused courses at your own pace, and pass the final assessment to earn a digital certificate award which proves your expertise.
Decide if the ExpertTrack is right for you with free access to the full suite of courses and assessments for a week.
Pay a monthly subscription fee of $39 for as long as it takes you to complete the ExpertTrack. You can learn at your own pace and cancel at any time.
Receive a certificate for every completed course and pass the final assessment to earn a digital certificate.
Use your specialist training to progress further in your career or build expertise in areas you’re passionate about.
World-class learning with The Open University
As the UK’s largest university, The Open University (OU) supports thousands of students to achieve their goals and ambitions via supported distance learning, helping to fit learning around professional and personal life commitments.
Established
1969Location
Milton Keynes, UKWorld ranking
Top 510Source: Times Higher Education World University Rankings 2020
This ExpertTrack is in collaboration with Target Internet
Target Internet delivers digital training to some of the world’s leading organisations, as well as building online learning that is used in over 100 countries worldwide.
Meet your instructor
MD TargetInternet.com - helping upskill the world's leading organisations in Digital Marketing & Digital Transformation.
Host of the Digital Marketing Podcast, a global top 20 business podcast.
Learning on FutureLearn
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- Experience the power of social learning, and get inspired by an international network of learners
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FAQ
ExpertTracks are a series of online courses designed to help you master new skills in specialist areas. You pay a monthly subscription fee which includes access to all courses within the ExpertTrack, as well as assessments and the final digital certificate.
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