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Certificate of Achievement
has completed the following course:
Managing Company Culture Whilst Responding to Environmental Challenges
In this course, we learned how to influence, protect, and promote a good company culture by using analytical tools and frameworks, leveraging strategic planning tools, and mapping environmental uncertainty.
2 weeks, 3 hours per week
Clare Garrick
Business Course Leader
Coventry University
Transcript
Learning outcomes
- Evaluate organisational culture
- Compare the internal with the external environment
- Produce SWOT analysis
- Produce PESTEL analysis
- Evaluate competitive positioning
- Evaluate approaches to competitiveness
- Produce a customer-focused approach
Syllabus
Organisational culture
- Introducing organisational culture
- Explore how to define organisational culture
- Four cultural types
- Consider analysing cultural types
- Hofstede’s five dimensions of culture
- Explore how to assess cultural dimensions
- The leader’s role in creating a positive culture
- Explore influencing an organisation’s culture
The internal with the external environment
- Explore micro and macro environmental factors
- Consider mapping out environmental uncertainty
- Explore resource dependency theory
SWOT analysis
- SWOT analysis
- How to develop a SWOT analysis
- Limitations of a SWOT analysis
PESTEL analysis
- Why use a PESTEL (political, economic, sociological, technological, ecological and legal)?
- PESTEL analysis
- Explore megatrends
- Undertaking a PESTEL analysis
- SWOT (strengths, weaknesses, opportunities and threats) analysis
Issued on 15th April 2021
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