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Certificate of Achievement
has completed the following course:
Starting a Business 3: Customers and Competitors
This course introduced learners to the importance of understanding customers and competitors when starting a business. The course provided time to plan, share ideas with others and start to document thoughts in a structured business plan.
2 weeks, 2 hours per week
Sarah Underwood
Director and Associate Professor of Enterprise
University of Leeds
Transcript
Learning outcomes
- Assess the importance of understanding customers and competitors when starting a business.
- Discuss the difference between a market and an industry to help define the market and the product or service to offer to that market.
- Evaluate the entrepreneur’s business challenge: Which markets should Ashleigh target for her product?
- Explore the market for a business plan.
- Discuss the size, scale and characteristics of your market.
- Summarise your key competitors or those of another business by performing a competitor analysis.
Syllabus
- Define a market: identifying customers and competitors
- The theory of understanding markets: the differences between a market and an industry
- Analyse a market: the market size and its potential
- How to determine a business’ target market
- Competitor analysis
- How to target specific customers
- The business plan: customers and competitors
Issued on 2nd January 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.