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Certificate of Achievement
has completed the following course:
Facebook Marketing: Organic Reach and Paid Advertising
Facebook, with over 2.1 billion users worldwide, provides enormous marketing opportunities for businesses. It can help build relationships, attract new customers, and generate sales. However, billions of users mean an influx of content, and it can be difficult to stand out from the crowd. This is part 1 of a 4 part series. Part 1 will provide you with strategies from specialists in the field to get your content seen by the right people.
2 weeks, 4 hours per week
Daniele Tanner
Director and Co Founder
Social Media College
Transcript
Learning outcomes
- Describe Facebook usage rates worldwide and in Australia
- Identify the important features of Facebook
- Explain how the Facebook algorithm works
- Describe the benefits of advertising on Facebook
- Identify the three key advertising platforms on Facebook and describe their functionality
- Describe the features and placements of Facebook Ads
- Describe the five buyer stages
- Explain the Facebook Ads structure
- Produce a strategy template
Syllabus
Week 1 – Facebook Essentials
- The Facebook Landscape
- Core Features
- Cracking the Facebook Algorithm
- Pages, Groups, Events
- Organic (free) Tactics
Week 2 – Facebook Strategy
- Facebook Platforms
- Facebook Advertising Tactics
- Benefits of Facebook Advertising
- Paid Advertising Strategy
- Understanding Buyer Stages
Issued on 3rd November 2021
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.