Certificate of Achievement

Mary Templeman Hogg - O'Rourke

has completed the following course:

Perfect Me: Understanding the Beauty Ideal

University of Birmingham

This course has explored the features of the beauty ideal. It has examined the role of ‘normal’ and how the ethical language of beauty defines the way we think and act. It also discussed the rising global demands of beauty and what we can do together to reduce the pressures to be perfect.

2 weeks, 3 hours per week

Professor Heather Widdows

John Ferguson Professor of Global Ethics

University of Birmingham


Learning outcomes

  • Identify and understand why the emerging global beauty ideal has the features of an ethical ideal
  • Describe the four defining features of the emerging beauty ideal
  • Explain the process by which the modified body is becoming normalised and why this adds to the rising demands of beauty
  • Investigate how the global ideal is narrowing and homogenising and the differences between a global ideal and previous beauty ideals
  • Reflect on how the causes of a demanding global ideal are complex and include the rise of a visual and virtual culture and the technological imperative
  • Explain why Body Image Anxiety and other consequences of a more demanding ideal need to be regarded as a public health issue


  • What is an ethical ideal and how is beauty an ethical ideal
  • What are the features of the beauty ideal
  • The role of ‘normal’
  • Why does the beauty ideal give rise to a duty to be beautiful
  • Are beauty ideals converging globally?
  • What are the drivers of the global beauty ideal
  • Is there a global epidemic of body image anxiety?
  • How can the future be better?

Issued on 19th September 2019

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Perfect Me: Understanding the Beauty Ideal

University of Birmingham