Certificate of Achievement

Mary Templeman Hogg - O'Rourke

has completed the following course:

Global Marketing: A Definition

Coventry University

This online course has considered the contemporary perspective of the global marketplace by focusing on the strategic marketing paradigm. It has looked at decisions on formulating and executing global marketing activities, keeping in mind the cultural demands of the various markets across the globe.

2 weeks, 3 hours per week


Edward Turner

Lecturer in Marketing

Coventry University


Learning outcomes

  • Explain the concept of global marketing including the EPRG framework
  • Identify examples of organisations to apply to each element of the EPRG framework
  • Reflect upon your own experiences of global marketing
  • Evaluate the relevance of EPRG in light of the born global phenomena


  • The importance of global marketing
  • Motivations to go global
  • The EPRG framework
  • The born global concept

Issued on 16th September 2019

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Global Marketing: A Definition

Coventry University