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Certificate of Achievement
has completed the following course:
Digital Media Analytics: Social Media Research Plans
Purdue University
This course covered the basic rules of social media analysis and demonstrated how to create a social media research plan using quantitative research techniques. It also explored the market research process, explained how to interpret social media data, and showed how to write and deliver useful marketing research reports. Finally, the course introduced useful Excel formulas and some advanced quantitative statistical tests.
2 weeks, 6 hours per week
Sorin Adam Matei
College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication
Purdue University
Transcript
Learning outcomes
- Produce a social media research plan
- Identify methods for collecting and analysing Twitter data
- Compare, contrast and relate variables to form predictive models
- Apply the basic rules of social media analysis
- Produce quantifiable data from social media
Syllabus
- Building a research plan to analyse social media behavior.
- Understanding the market research process.
- The steps of market research.
- Developing descriptive research methods.
- Writing and delivering great marketing research reports.
- Analysing social media data.
- Getting familiar with Excel sheets and formulas.
- Interpreting social media data.
- Advanced quantitative tests.
- Statistical functions.
Issued on 21st December 2020
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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.