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Certificate of Achievement
has completed the following course:
Digital Media Analytics: Using 'Listening Data'
Purdue University
This course explained how APIs and mobile analytics can bring value to your business. It also demonstrated how APIs help social media analysts by providing deep and structured access to the vast store of information held by social media sites. Finally, this course explained how mobile devices can help you create engaging mobile experiences and generate more revenue from your mobile apps.
2 weeks, 6 hours per week
Sorin Adam Matei
College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication
Purdue University
Transcript
Learning outcomes
- Develop advanced methods to extract and analyse data from social media
- Identify how API’s can be used to get relevant data to create actionable business insights
- Explain the differences between mobile analytics and other digital analytics
- Apply API marketing strategies effectively
- Describe how mobile marketing strategies work
Syllabus
- Advanced methods to extract and analyze data from social media
- Introduction to API’s
- API marketing strategies
- Advantages and disadvantages of using API’s to extract and use data
- Mobile marketing
- Types of mobile marketing strategies
- The future of mobile marketing
Issued on 21st December 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.