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Certificate of Achievement
has completed the following course:
Master Digital Marketing: Marketing Fundamentals
This online course explored how to optimise a customer’s journey as they move through the sales funnel via targeted marketing tactics. It examined the sales funnel to understand where to use different strategies through each part of the customer’s journey. Subjects included: Introduction to the Marketing Mix; Customer & Sales Funnels; and The Customer Journey.
3 weeks, 6 hours per week
Glenn Elith
CEO, Left Bank Institute
The Left Bank
Transcript
Learning outcomes
- Understand the sales funnel and the role of marketing in sales conversion
- Apply different strategic approaches based upon customer personas
- Apply key tips for effective email marketing
Syllabus
- Introduction to the marketing mix
- Customers and sales funnels
- The customer journey
In association with
Issued on 21st July 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.