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Certificate of Achievement
has completed the following course:
LinkedIn Marketing: LinkedIn Essentials and Content Creation
LinkedIn is more than a social media platform. It can give you the chance to build useful network connections and present many job opportunities. Your LinkedIn profile is your first impression. Done right, and it can be the key to help you build trust and credibility, and stand out from the millions of users online. This is part 1 of a 4 part series which will teach you how to succeed with LinkedIn.
2 weeks, 6 hours per week
Daniele Tanner
Director and Co Founder
Social Media College
Transcript
Learning outcomes
- Define the key features of LinkedIn as a professional network
- Identify which types of people and businesses can benefit from marketing on LinkedIn
- Describe the different types of content presented on LinkedIn
- Explain the key features of LinkedIn search functionality and how the algorithm works
Syllabus
- Understanding the LinkedIn landscape
- Benefits and value of using LinkedIn
- LinkedIn content and page types
- Using LinkedIn search and algorithm
- Building a LinkedIn content strategy
- Effective content creation
In association with
Issued on 2nd November 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.