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Certificate of Achievement
has completed the following course:
Digital Media Analytics: Introduction
Purdue University
This course discussed constraints, opportunities and limitations of using data from social media and evaluated the basic types of social media data relevant to professionals. It also identified and explored the possibilities of social media data and techniques to answer questions and report actionable insights.
3 weeks, 3 hours per week
Sorin Adam Matei
College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication
Purdue University
Transcript
Learning outcomes
- Discuss the constraints, opportunities and limitations of using data from social media
- Evaluate the basic types of social media data relevant to professionals
- Identify the possibilities with social media data and techniques available
- Explore social and media data to answer questions and report actionable insights
Syllabus
- Introduction to social media analytics
- Overview of digital analytics
- Twitter as a data source for analysis
- Introduction to social media analytics research
- Data science and social media analytics
- Building a social media research program
- Extracting meaning from data
- Tools to track social media analytics
- Organizing and categorizing social media data
- Analysing social media data using t-tests and correlations
Issued on 3rd September 2020
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