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Certificate of Achievement

Jeffrey Johnson

has completed the following course:

Digital Skills: Web Analytics

Accenture

Running a successful online business often requires a working knowledge of web analytics. This course explored the basics of analytics and why they are important for business. It identified the different types of analytics, including descriptive, diagnostic and prescriptive, and described the various web analytics processes and metrics used to measure online success. It also provided a five step guide on how to create and apply a measurement plan.

2 weeks, 2 hours per week

Educators

Matthew O'Kane

Lead Educator

Accenture

0%

100%

average test score

Transcript

Learning outcomes

  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool

Syllabus

Week 1 - Introductory analytics

  • Explore different types of analytics and why they are important for business

  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business

Week 2 - Techniques

  • Define segmentation and benchmarking
  • Explore five steps to creating a measurement plan
  • Learn to apply analytics by looking at some challenges for businesses
  • Practise how to start using Google Analytics

Issued on 4th February 2018

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This learner has not verified their identity. The certificate and transcript do not imply the award of credit or the conferment of a qualification from Accenture.

Free online course:

Digital Skills: Web Analytics

Accenture