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Certificate of Achievement
has completed the following course:
Competitive Advantage: Using Information to Build Business Success
This online course looked at the value of information to business and how competitive advantage can be gained through the use of data. Learners examined case studies of how business uses information to generate distinctive ideas and opportunities and explored a framework of four elements that set businesses apart.
2 weeks, 3 hours per week
Lubna Alam
Associate Professor, Deakin Business School
Deakin University
Transcript
Learning outcomes
- Identify how information and IT can generate business value for competitive advantage
- Discover how different kinds of IT investments provide different types of business value
- Analyse your own competitive advantage and the value of informaton you hold
- Develop a plan for how you can successfully use the value of information in your career
Syllabus
- value of information to businesses as a competitive advantage
- entrepreneurial spirit and how to elevate yourself above the competition
- case studies of how businesses use information to generate distinctive ideas and create new opportunities
- situation analysis to develop the confidence to make decisions that lead to achieving personal goals
- competitive nature and the ethical implications of having an information advantage
- elements that set your business apart and how to use this knowledge to stay ahead.
Issued on 16th June 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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