Certificate of Achievement

Mary Templeman Hogg - O'Rourke

has completed the following course:

Consumer Behaviour and Psychology

Coventry University

This online course explored what consumer psychology meant and how it related to the rise of a consumer society. It explained basic marketing concepts and how these concepts affect the relationship between customers and the companies. It reflected on how consumer psychology impacts the decisions you make everyday.

2 weeks, 3 hours per week

Andre Soares

Senior lecturer in Business and Organisational Psychology and course director for MSc Business and Organisational Psychology,

Coventry University


Learning outcomes

  • Describe consumer psychology
  • Assess the importance of consumer psychology
  • Explain how consumer psychology grew in parallel with the consumer society
  • Distinguish between consumer psychology, consumer behaviour and marketing
  • Describe consumer-oriented marketing
  • Apply the concepts of market segmentation and product positioning
  • Describe the process of consumer decision making
  • Explain the product lifecycle


  • What is consumer psychology?
  • Consumer psychology and the consumer society
  • Consumer-oriented marketing
  • Consumer choice and decision making

Issued on 17th January 2022

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Consumer Behaviour and Psychology

Coventry University