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Certificate of Achievement
has completed the following course:
Responsible Marketing and the Fundamentals of Corporate Social Responsibility
University of Central Lancashire
This four-week online course explored sustainable marketing. The first week dealt with corporate social responsibility and stakeholder theory. The second week addressed sustainability, the Circular Economy and the concept of carbon footprint. Week three focused on responsible marketing and third-party sustainability certification. The final week covered responsible consumption and the Sharing Economy. The course delivered theory and applied examples within a social learning environment.
4 weeks, 2 hours per week
Dr Maria Sherrington
Senior Lecturer in Marketing
University of Central Lancashire
Transcript
Learning outcomes
- Explain the concept of corporate social responsibility (CSR) and discuss its relevance to businesses.
- Explain the concept of sustainability and evaluate its significance to marketing.
- Explore applied examples of responsible marketing and debate its importance to business success.
- Synthesise the thinking informing responsible consumption and discuss what we as consumers can do to consume responsibly.
- Explain concepts such as the Circular Economy, the Sharing Economy and carbon footprint, and discuss what opportunities and challenges they pose to businesses and consumers.
Syllabus
- Corporate social responsibility (CSR) – the fundamental principles, and applied case studies.
- Responsibilities to stakeholders.
- Sustainability – an exploration of this concept from the perspective of marketing, and applied case studies.
- The Circular Economy and carbon footprint.
- Responsible marketing – an account of the underpinning principles, and applied case studies.
- The responsible consumer – an account of concepts relevant to responsible consumption. Case examples of initiatives allowing responsible consumption.
- The Sharing Economy.
Issued on 11th May 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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