Certificate of Achievement

Mary Templeman Hogg - O'Rourke

has completed the following course:

Digital Media Analytics: Earned Media

Purdue University

In this course, you explored how to make the most of earned media. You learned about various earned media strategies for content marketing and best practices for engaging customers on social media. Finally, the course introduced several tools available for social media listening and analytics.

2 weeks, 6 hours per week


Sorin Adam Matei

College of Liberal Arts Associate Dean of Research and Professor of Communication in the Brian Lamb School of Communication at Purdue University

Purdue University


Learning outcomes

  • Evaluate earned media produced by organisations
  • Improve your online presence by collecting and analysing earned media
  • Evaluate the benefits of social listening
  • Explore how brands use social listening to improve their message
  • Identify effective social media listening tools


  • Understanding and making the most of earned media
  • How to get earned media
  • Best practices for earned media campaigns
  • Earned media strategies for content marketing plans
  • Introduction to social listening
  • Benefits of social listening
  • How brands use social listening
  • Engaging customers on social media
  • Tools for social media analytics
  • Collecting tweets from social media
  • Social media listening tools

Issued on 29th May 2019

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Digital Media Analytics: Earned Media

Purdue University