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Certificate of Achievement
has completed the following course:
Digital Playground: Where Luxury Fashion is Finding its Sense of Humour
The Hopenclass
This online course was developed by the Hopenclass organization. It unpacks how luxury fashion brands are using humor as a tool to connect with a new generation of consumers on social media. The course explores definition of the science of humour and its application by both heritage and luxury fashion brands to rejuvenate their creativity.
4 weeks, 4 hours per week
Vanessa Marcié
Academic in Residence
The Hopenclass
Samantha Haran
Academic in Residence
The Hopenclass
Transcript
Learning outcomes
- Explore the luxury fashion social media landscape through the lens of the science of humor
- Critically assess communication strategies put forward by luxury fashion brands
Syllabus
- How are heritage and contemporary luxury fashion brands innovating with humor?
- What is the science of humor?
- Why are brands actively infusing it in their digital campaigns?
- Is humor popularizing luxury fashion brands traditionally known as elitist?
- Fashion business ethics / Humanization of brands
- How are digital communication strategies for heritage and contemporary luxury fashion brands evolving?
Issued on 6th December 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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