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Certificate of Achievement

Gwyn Jones

has completed the following course:

How to Fundraise: A Guide to Fundraising for Non-Fundraisers

The University of Kent

Grounded in robust theory and research from leading scholars and experts in the field, this online course provided a practical guide to getting started on raising the money and support that charities, sports and community groups, non-profits or other similar causes need to thrive.

3 weeks, 4 hours per week

Dr Beth Breeze

Director, Centre for Philanthropy

The University of Kent

Transcript

Learning outcomes

  • Identify why and how people and groups would want to give to your cause or organisation.
  • Assess which methods of asking people to give are most suited to your organisation.
  • Explore how to be emotionally and socially skilled facilitators of giving to your organisation.
  • Develop your organisation’s stories in a way that will motivate people and groups to become loyal supporters.
  • Investigate how to sensitively and effectively manage the fundraising process including processing donations and managing data.
  • Design a fundraising strategy and plan that works for your organisation and be confident about what to do next.

Syllabus

  • Why and how people give to charity, as well as other sources of voluntary funding and how to access it.
  • How emotional and socially sensitive fundraising facilitates effective giving to your organisation.
  • Preparing your organisation or group to fundraise effectively – establishing how much time and money you will need and who will need to be involved.
  • Creating and communicating your own fundraising story.
  • Receiving donations and looking after your donors well.
  • Developing a sustainable, long-term fundraising plan suited to your needs.

Issued on 30th January 2021

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

How to Fundraise: A Guide to Fundraising for Non-Fundraisers

The University of Kent