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Certificate of Achievement
has completed the following course:
Fundamentals of Digital Marketing
This course demonstrated the business value of effective digital marketing using an end-to-end campaign process. Topics included customer research, the marketing mix and application, search engine functionality and capturing customers’ attention using appropriate digital tools and channels to ensure success and measure effectiveness. It also offered the opportunity to practise preparation of digital marketing campaign plans, develop content marketing frameworks and analyse stakeholder engagement
4 weeks, 3 hours per week
Ian Howell
Managing Director
FutureLearn
Transcript
Learning outcomes
- Explain the full scope of activities of a modern digital marketer.
- Apply market research to create marketing resources to use to support a digital campaign.
- Describe the key elements of a highly successful marketing campaign and how to design, execute and optimise one.
- Assess different critical digital channels and draft tactics to support business objectives.
- Explain the key elements of the modern digital marketing mix and how it supports a product achieving required business goals.
Syllabus
The subjects covered in this short course include the following:
- Market and customer understanding
- Digital marketing mix
- Critical digital channels
- Campaign performance
Issued on 4th April 2023
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.