This learner has completed ID verification. Find out more.
Certificate of Achievement
has completed the following course:
Master Digital Marketing: Marketing Strategy
This online course covered the development of a marketing mix strategy that aligns with business objectives, positioning and target audience. The subjects included: Digital Marketing Objectives & Audiences; Internal & External Analysis; and Applying the Marketing Mix to a Strategy.
3 weeks, 6 hours per week
Glenn Elith
CEO, Left Bank Institute
The Left Bank
Transcript
Learning outcomes
- Carry out SWOT and PESTLE analysis
- Set clear and effective strategic objectives
- Analyse key product audiences
- Understand and apply the legal frameworks around advertising and marketing
- Identify the correct marketing mix for your product and business
Syllabus
- Digital marketing objectives and audiences
- Internal and external analysis
- Applying the marketing mix to a strategy
Issued on 21st July 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.