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Certificate of Achievement
has completed the following course:
Master Digital Marketing: Introduction to Marketing
On this course we explored the historical principles of marketing and fundamental theories that underpin everything we still do today. We examined different models for understanding and planning strategies, including the hub and spoke, and Maslow’s hierarchy of needs.
3 weeks, 6 hours per week
Glenn Elith
CEO, The Left Bank Institute
The Left Bank
Transcript
Learning outcomes
- Understand the foundational principals of modern marketing
- Apply different theoretical models to business problems
- Demonstrate the applications of Maslow's Hierarchy of Needs
- Describe the fundamentals of marketing strategy
Syllabus
- Overview of Marketing
- Getting started with digital marketing
- Digital strategy
Issued on 28th July 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.