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Certificate of Achievement

VICENTE JORGE SANCHIS RICO

has completed the following course:

Innovation Strategy: Challenging the Usual Suspects

Université Libre de Bruxelles

This course explored how managers can design an innovation strategy that meets the grand innovation challenges of our time with a coherent, long-term approach. Each week focused on a specific challenge : the rise of open innovation, the need for innovating management practices, the shift to platform strategy, and the growing importance of emerging markets in global innovation dynamics.

4 weeks, 3 hours per week

Manuel Hensmans

Professor of Strategy & Innovation

Université Libre de Bruxelles

86%
overall score

Transcript

Learning outcomes

  • Summarise what innovation strategy is and is not.
  • Debate the widespread but increasingly out-of-date assumption that internal R&D is a sustainable long-term proposition.
  • Describe key mechanisms of open innovation.
  • Apply key mechanisms of open innovation to organizations in your own local context.
  • Compare different types of innovation in a strategic framework.
  • Debate the assumption that technological/radical innovation is the apex of innovation strategy.
  • Explain that the leading companies in the world are adopting a platform strategy and not the commonly assumed product strategy taught in traditional management courses.
  • Describe the building blocks of a platform strategy.
  • Apply the three strategic moves that allow a platform organization to "win".
  • Describe the importance of emerging economies in terms of their innovation capacity rather than their widely-assumed market potential only
  • Describe the comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place.

Syllabus

Week 1: What is innovation strategy?

  • Definition of innovation strategy
  • The shift towards open innovation
  • Case study: Procter & Gamble

Week 2: Are you engaging in the most strategic types of innovation?

  • The innovation pyramid
  • The five types of innovation
  • Case study: Alphabet (Google)

Week 3: Can you go from a product to a platform strategy?

  • The shift from product strategy to platform strategy
  • The building blocks of platform innovation
  • Case study: Videogame industry

Week 4: Is advanced still advanced and emerging still emerging?

  • The rapidly accelerating innovation pace in emerging markets
  • The types of innovation that emerging market firms use to challenge
  • The comparative advantages and disadvantages of emerging and advanced market firms in the global innovation market place
  • Case studies: GE in China and Huawei in Europe

Issued on 5th December 2017

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This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Innovation Strategy: Challenging the Usual Suspects

Université Libre de Bruxelles