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Certificate of Achievement
has completed the following course:
Africa to the World: Analysing the Global Appeal for African Luxury Fashion
The Hopenclass and Moshions
We explored the concept of luxury, reflected on the global luxury markets and ever-changing consumer perception of luxury products. As the continent sustains increasing investment, infrastructure, and wealth, we explored what impact this will have on a growing African luxury market have on the global market. We explored the history of luxury and fashion in Africa and its growing global influence.
4 weeks, 3 hours per week
Sissi Johnson
Founder and President
The Hopenclass
Moses Turahirwa
Founder & Creative Director
Moshions
Transcript
Learning outcomes
- Develop an understanding of the role of African cultures in the global luxury fashion industry
- Apply techniques and concepts from Africa in the development, creation and marketing of luxury fashion
- Explore the history of African fashion from antiquity to contemporary fashion history, focusing on the continent's contributions to global fashion
- Critique the underreporting of Africa's contribution to the global luxury fashion industry, especially in inspiration, creation and communication
Syllabus
- Learn how politics, local and global, impact the consumer psychology of luxury buyers
- Gain an understanding of the role culture plays in the meaning and purpose of luxury
- How is luxury embedded in African cultures?
- Opportunities and challenges for African brands to market themselves and scale
Issued on 25th May 2022
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