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Certificate of Achievement
has completed the following course:
Getting Started with Digital Marketing
This online course introduced the core principles and purpose of digital marketing. It covered the basic concepts, techniques, and skills required in order to develop, plan, and implement an effective digital marketing strategy.
3 weeks, 6 hours per week
Ken Fitzpartick
CEO
Digital Marketing Institute
Ted Weissberg
Executive Chairman
Digital Marketing Institute
Transcript
Learning outcomes
- Identify the core principles and purpose of digital marketing
- Identify the key considerations for ensuring optimum performance across different digital channels
- Use the Buyer's Journey to understand how to engage an audience effectively
- Distinguish between the key steps for setting up an effective social media marketing campaign
- Differentiate between the key components of SEO
- Distinguish between email strategies for acquiring and retaining customers
- Recognize key digital display advertising components and tactics
- Identify the key components of effective web design and their associated tasks and activities
- Recognize the value and importance of UX to users
- Identify the role of analytics in driving data-led decisions and recognize the benefits and the limitations of Google Analytics
- Distinguish between the core components of a digital marketing strategy
- Identify the key components in a campaign action plan to execute a digital marketing strategy
Syllabus
- Channel planning
- Connecting with the customer
- Purpose of content marketing
- Buyer personas
- Inbound channels: Content and social media
- Inbound channels: Search engine marketing
- Inbound channels: Email and affiliate marketing
- Outbound channels: Display and video advertising
- Web design and website optimisation
- Importance of User experience (UX)
- Analytics fundamentals
- Becoming a strategic thinker
- Digital strategy fundamentals
- Executing a digital marketing strategy
Issued on 4th February 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.