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Certificate of Achievement
has completed the following course:
Introduction to Digital Transformation and E-Commerce
You explored the challenges of digital change and transformation in modern business, discovered the challenges and benefits of digital transformation in business, developed your understanding of e-commerce strategy and had the opportunity to understand digital business technology in a global context.
2 weeks, 3 hours per week
Mahda Garmaki
Lecturer in Business Strategy
Coventry University
Transcript
Learning outcomes
- Describe the digitalisation of enterprises, organisations and society
- Explain the consequences of digitalisation of enterprises, organisations and society on the market environment
- Apply central concepts and terminology within the field of electronic commerce correctly
- Identify differences between digital business, e-business and e-commerce
Syllabus
- Digital business: meaning, context and terminology
- Drivers of digital technology adoption
- History and scope of e-commerce
- Different classifications of e-commerce
- Global context of digital business
- Contemporary issues that affect digital businesses
- Digital vs traditional business
- Introduction to social media
Issued on 14th September 2021
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.