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Certificate of Achievement
has completed the following course:
Real Climate Action: How to Engage People in Climate Change
EIT Climate-KIC and Project InsideOut (PIO)
This course explored how you can plan and design engagement campaigns that communicate and engage people, so they are motivated to make important behavioural changes for climate change.
5 weeks, 3 hours per week
Piret Liv Stern Dahl
EIT Climate-KIC Learning Lead
EIT Climate-KIC
Transcript
Learning outcomes
- Discuss why presenting facts about climate change or using fear tactics often fail to engage, persuade or facilitate behaviour change
- Describe why engagement on climate change is far more than a messaging exercise
- Apply the Quadrants of Engagement mapping tool to identify where you may have gaps in your current engagement efforts
- Explain how psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
- Create engagement campaigns that take into account all four Quadrants of Engagement.
Syllabus
- How presenting facts about climate change or using fear tactics often fail to engage, persuade or facilitate behaviour change
- Why engagement on climate change is far more than a messaging exercise
- The Quadrants of Engagement mapping tool and how it is used to identify where you may have gaps in your current engagement efforts
- The psychosocial aspects of climate change, such as conflicts, denial, ambivalence, and cognitive dissonance, mean we need a more empathetic approach when talking about climate change
- How to plan engagement campaigns that take into account all four Quadrants of Engagement
Issued on 11th July 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.