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Certificate of Achievement
has completed the following course:
Global Marketing: A Definition
This online course has considered the contemporary perspective of the global marketplace by focusing on the strategic marketing paradigm. It has looked at decisions on formulating and executing global marketing activities, keeping in mind the cultural demands of the various markets across the globe.
2 weeks, 3 hours per week
Edward Turner
Lecturer in Marketing
Coventry University
Transcript
Learning outcomes
- Explain the concept of global marketing including the EPRG framework
- Identify examples of organisations to apply to each element of the EPRG framework
- Reflect upon your own experiences of global marketing
- Evaluate the relevance of EPRG in light of the born global phenomena
Syllabus
- The importance of global marketing
- Motivations to go global
- The EPRG framework
- The born global concept
Issued on 9th June 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.