Certificate of Achievement
has completed the following course:
Strategic Marketing: Segmentation, Targeting, Positioning
The University of Law and University of Law Business School
This online course explored the three pillars of strategic marketing – segmentation, targeting and positioning. Segmentation has many benefits that will help an organisation use its resources more efficiently. Targeting provides a framework how to best assess and chose the right segment to focus on. Positioning helps organisations determine the right marketing mix to attract and keep the chosen segment.
3 weeks, 3 hours per week
Professor Brian Smith
Director of Academic Enhancement
The University of Law
Transcript
Learning outcomes
- Describe the concepts of segmentation, targeting and positioning
- Discuss the process and methods for segmentation
- Compare different targeting strategies
- Evaluate the key factors to successful positioning
- Reflect on the use of segmentation, targeting and positioning in marketing strategy
Syllabus
- The concepts of segmentation, targeting and positioning
- The process and methods for segmentation
- Different targeting strategies
- Factors for successful positioning
- How segmentation, targeting and positioning is used by decision makers
Issued on 23rd December 2020
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.