Certificate of Achievement
has completed the following course:
An Introduction to Macro Environmental Analysis and Business Strategy
This online course required a good understanding of the concept of strategy; explored the effects of globalisation on a firm's strategy and explained the concepts of a Macro environment.
2 weeks, 5 hours per week
Ali Ehsan
Lecturer in Global Business
Coventry University
Transcript
Learning outcomes
- Demonstrate a good understanding of the concept of strategy
- Explore the effects of globalisation on a firm’s strategy
- Explain the concepts of a Macro environment
Syllabus
- Definition of strategy
- Benefits and costs of globalisation
- Drivers of globalisation
- Macro environment analysis using PESTL framework
Issued on 17th March 2022
The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.
This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.
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