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Certificate of Achievement

VICENTE JORGE SANCHIS RICO

has completed the following course:

Get Started With Digital Marketing

Coventry University

In this course, we explored what digital marketing is, the key platforms, and types of digital marketing that can be implemented in organisations currently. We explored how to build a digital presence on these platforms and investigated how digital technology is impacting and reshaping marketing and business operations. We also considered the transition from in-person to e-customers, differences in behaviour between these consumer types and how to build online customer relationships.

2 weeks, 3 hours per week

Dr. Yiwen Hong

Lecturer in Marketing

Coventry University

Transcript

Learning outcomes

  • Differentiate between digital marketing and traditional marketing
  • Define different digital marketing channels and presence
  • Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives
  • Evaluate the impacts of digital technology on consumer behaviour
  • Reflect on the features of e-consumers in conducting online customer relationship building strategies
  • Assess the value and challenges of conducting digital marketing strategies for business development

Syllabus

  • Defining digital marketing, its key digital channels and various presences
  • Understanding digital marketing environment from macro and micro perspectives
  • The online consumers: the impact of digital technology on consumer behaviour
  • The value and challenges of digital marketing for business development

Issued on 18th January 2021

The person named on this certificate has completed the activities in the transcript above. For more information about Certificates of Achievement and the effort required to become eligible, visit futurelearn.com/proof-of-learning/certificate-of-achievement.

This certificate represents proof of learning. It is not a formal qualification, degree, or part of a degree.

Free online course:

Get Started With Digital Marketing

Coventry University