Weekly study3 hours
Strategic Marketing: Segmentation, Targeting, Positioning
Boost your success with strategic marketing strategies
Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect with more potential customers. Ultimately, with this course, you’ll learn how to secure your business with valuable marketing success and help to fuel business growth.
Learn why marketing segmentation is important
To reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.
You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.
Discover the purpose of target marketing
Choosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.
Master marketing positioning for an advantage
This course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.
Study business marketing with the University of Law Business School
This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.
- The concepts of segmentation, targeting and positioning
- The process and methods for segmentation
- Different targeting strategies
- Factors for successful positioning
- How segmentation, targeting and positioning is used by decision makers
Learning on this course
On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...
- Describe the concepts of segmentation, targeting and positioning
- Discuss the process and methods for segmentation
- Compare different targeting strategies
- Evaluate the key factors to successful positioning
- Reflect on the use of segmentation, targeting and positioning in marketing strategy
Who is the course for?
This course is useful to students who’d like a solid foundation in the concepts of strategic marketing.
If you’re looking to work with a business owner or marketing executive, knowing how to execute the three pillars of marketing is crucial knowledge.
Founded in 2016, the University of Law Business School offers accredited face-to-face and online Undergraduate and Postgraduate courses in the UK and internationally.
With a strong emphasis on teaching quality, innovative teaching methods and employability the Business School aims to make students ready for the workplace.
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