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Salience, audience design and accommodation

'Salience', 'audience design' and 'accommodation' are commonly explored in sociolinguistic research. Watch Professor Paul Kerswill explain more.

‘Salience’, ‘audience design’ and ‘accommodation’ are commonly explored in sociolinguistic research.

Watch Professor Paul Kerswill explain more in this short video. Is there anything which particularly strikes you in what he says?

When you’re ready, share your opinions in the discussion below!

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An Introduction to Sociolinguistics: Accents, Attitudes and Identity

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