Online course

Getting Started with Agile and Design Thinking

Get an introduction to agile product development and design thinking so you can build better digital products.

Getting Started with Agile and Design Thinking

Discover how to create useful digital products using agile and design thinking.

Despite everyone’s good intentions, hard work and solid ideas, too many projects end up creating unneeded, unusable, and unsellable products. But, it doesn’t have to be this way. Agile and design thinking offer a different and effective approach to product development, one that results in valuable solutions to meaningful problems.

In this course, you’ll learn how to determine what’s valuable to a user early in the process, to frontload value, by focusing your team on testable narratives about the user and creating a strong shared perspective.

What topics will you cover?

  • Overview of agile
  • Introduction to key concepts and practices from the agile product development methodology
  • Actionable personas and problem scenarios
  • User research
  • Writing user stories
  • Strategies to enhance user stories

When would you like to start?

  • Available now
    This course started 7 January 2019

What will you achieve?

By the end of the course, you'll be able to...

  • Explain key concepts and practices from the agile product development methodology.
  • Create a strong shared perspective and drive to value using personas and problem scenarios.
  • Diagnose what software to develop and why by using a set of agile user stories and prototypes.
  • Facilitate narrative collaboration with user stories and prototypes.
  • Allow for early testing and validation by analyzing and deciding on story backlogs.

Who is the course for?

This course is for people interested in developing digital products, who are using agile methods and have some experience working in the digital space.

For people interested in receiving professional development units (PDUs), as a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 PDUs for this course.

Who will you learn with?

Alex Cowan

I've been an entrepreneur (5x) and intrapreneur (1x). Currently teaching @DardenMBA and coaching product teams. Keynote speaker in all my inner monologues. Site:

Who developed the course?

The University of Virginia’s Darden School of Business delivers the world’s best business education experience to prepare entrepreneurial, global-minded and responsible leaders.

Endorsed by

Learners collage mobile

Join this course


  • Access to this course for 6 weeks
  • Includes any articles, videos, peer reviews and quizzes


  • Unlimited access to this course
  • Includes any articles, videos, peer reviews and quizzes
  • Tests to validate your learning
  • Certificate of Achievement to prove your success when you're eligible
  • Download and print your Certificate of Achievement anytime