Why We Post: the Anthropology of Social Media
Duration 5 weeks
Weekly study 3 hours
Why join the course?
This free online course is based on the work of nine anthropologists who each spent 15 months in fieldsites in Brazil, Chile, industrial and rural China, England, India, Italy, Trinidad and Turkey.
What are the consequences of social media?
The course offers a new definition of social media which concentrates on the content posted, not just the capabilities of platforms. It examines the increasing importance of images in communication and the reasons why people post memes, selfies and photographs.
Over five weeks you will explore the impact of social media on a wide range of topics including politics, education, gender, commerce, privacy and equality. You will come to understand how the consequences of social media vary from region to region.
Take a comparative and anthropological approach to social media
The course will be taught by the same nine anthropologists who carried out the original fieldwork and who are publishing eleven books based on this research.
You will meet many of our informants through our films, engage with our team through video discussions and lectures, and encounter our ideas through animations, infographics and text.
Adopting an anthropological and comparative approach, we strive to understand not only how social media has changed the world, but how the world has changed social media.
Translations of this course can be found on UCLeXtend in the following languages: Chinese, Italian, Hindi, Portuguese, Spanish, Tamil and Turkish.
What topics will you cover?
- What definition can we give to social media?
- What is an anthropological approach to social media?
- The rise of visual images in human communication.
- Social media and its consequence for privacy.
- Is social media a form of education or a distraction from education?
- How is social media used in small scale commerce?
- What difference does social media make to politics?
- What is the impact of social media on gender?
- How does social media impact upon inequality both offline and online?
- What do we learn from a region such as China that uses entirely different social media platforms?
- Does social media unify the world or mainly express prior cultural diversity?
When would you like to start?
Who is the course for?
The only requirement is an interest in social media and people.
Who will you learn with?
Buy a personalised, digital and printed certificate and transcript
Certificate of Achievement + transcript $59.00
Statement of Participation $49.00
Do you know someone who’d love this course? Tell them about it...
You can use the hashtag #whywepost to talk about this course on social media.