Skip to 0 minutes and 8 secondsDid you remember to use your loyalty card when you bought your coffee this morning? Of course, you did. The cafe staff reminded you. But why? It's so you get points and make savings, right? Or is it? Ever wondered what happens with the data that's gathered on each transaction you make? Everyday, masses of data are being generated from shopping transactions, social media posts, GPS, medical monitoring devices, office documentation, and the list goes on. Companies, organisations, and governments are drawing connections between these massive amounts of data from a huge range of sources. This process is known as big data analytics. Hi, I'm Sebastian, from Griffith University.
Skip to 0 minutes and 55 secondsAnalysing big data helps to predict future trends, discover hidden patterns, and find out about customer opinions. From business, to education, to government, and health services-- many organisations can benefit from using big data analytics. In this course, you'll gain insight into how big data analytics is employed in different industries to solve new problems that impact your daily life. Griffith University's School of Information and Communication Technology is home to the big data and smart analytics lab. The lab specialises in the areas of big data management, machine and deep learning, and data visualisation. Our educators are recognised as world industry leaders, who have published extensively in these areas. Join us as we explore together, the opportunities and challenges of big data analytics.
Skip to 1 minute and 49 secondsAnd what this means for your future.