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1. Overcoming the monster

I Will What I Want - Misty
Agency: Droga5 / Client: Under Armour
Wood Pencil / Branded Film Content & Entertainment / 2015

Overcoming the Monster Recap
There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant, and receive a great reward.

Two Minute Task
While you’re watching the video, think about the following:

  • What is the ‘monster’ in this example?
  • How does Misty overcome it?
  • What other examples can you think of that use this archetype?

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Storytelling in Advertising


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