3. The Quest
Agency: Creative Artists Agency / Client: Chipotle Mexican Grill
Wood Pencil / Digital Marketing / 2014
The Quest Recap
In the quest, our hero must set out on a long hazardous journey, and will battle all obstacles until they are triumphant.
Two Minute Task
While you’re watching the video, think about the following:
- What impression does the quest of the scarecrow give you of this brand?
- What other examples can you think of that use this archetype?