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Skip to 0 minutes and 1 secondThe sequence that follows is an edited walk-through of the interactive film, highlighting some of the key interaction points.

Skip to 0 minutes and 24 secondsLook around to find the girl you must help to escape the map.

Skip to 0 minutes and 36 secondsCamera got them. They've been regulated.

Skip to 0 minutes and 40 secondsGet in the car. It's just a disguise so I don't stand out. I haven't been blurred yet. Trust me. I know the way out of here. Drive.

Skip to 0 minutes and 58 secondsLet's go. Time works differently here. Look at my watch.

Skip to 1 minute and 5 secondsIt's Wednesday at 2:00. Now look at it.

Skip to 1 minute and 10 secondsFriday at 8:00. Relax. Someone is just rescaling the map. It happens all the time.

Skip to 1 minute and 32 secondsSee those tunnels? You need to choose one. The tunnel you choose will lead to one of several outcomes.

Skip to 1 minute and 41 secondsWhere the hell are we?

Skip to 2 minutes and 1 secondHe should be here. There he is.

Skip to 2 minutes and 8 secondsFixed the glitch streets, we preferred vice.

Skip to 2 minutes and 14 seconds[NON-ENGLISH SPEECH]

Skip to 2 minutes and 30 secondsIf you know where you are going, all you have to do is type it in in the search bar. This place we're going to, equal in quadrants, their portals to the outside world. I've got a bad feeling about this. This is it, the way out. Nobody's ever reached the end of the line. I didn't think it was possible.

Skip to 3 minutes and 4 secondsPlease. Give me your mobile number.

Skip to 3 minutes and 8 secondsEnter your real mobile number for callbacks from the characters.

Skip to 3 minutes and 15 secondsDrive into it. Now.

Skip to 3 minutes and 25 secondsOnce you've escaped the map, enter your details to win a C-Class Coupe.

Voyage and return

Escape the Map
Agency: AMV BBDO / Client: Mercedes-Benz
Wood Pencil / Film Advertising Crafts / 2012

Voyage and Return Recap
The hero travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home.

Two Minute Task
While you’re watching the video, think about the following:

  • How has the product or brand been introduced into the voyage and return structure here?
  • What other examples can you think of that use this archetype?

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This video is from the free online course:

Brand Storytelling: How to Use Narrative to Sell

D&AD

Get a taste of this course

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