Please note that this video contains some strong language.
Trip Out to Sea
Agency: CLM BBDO / Client: Guy Cotten
Graphite Pencil / Branded Film Content & Entertainment / 2015
This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death.
Two Minute Task
While you’re watching the video, think about the following:
- How do you think the interactive experience affects how the user feels? (We’ll be looking in more detail at interactive stories in Week 4)
- What other examples can you think of that use this archetype?