Tragedy

Please note that this video contains some strong language.

Trip Out to Sea
Agency: CLM BBDO / Client: Guy Cotten
Graphite Pencil / Branded Film Content & Entertainment / 2015

Tragedy Recap
This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death.

Two Minute Task
While you’re watching the video, think about the following:

  • How do you think the interactive experience affects how the user feels? (We’ll be looking in more detail at interactive stories in Week 4)
  • What other examples can you think of that use this archetype?

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This video is from the free online course:

Brand Storytelling: How to Use Narrative to Sell

D&AD

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