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Tragedy

Please note that this video contains some strong language.

Trip Out to Sea
Agency: CLM BBDO / Client: Guy Cotten
Graphite Pencil / Branded Film Content & Entertainment / 2015

Tragedy Recap
This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death.

Two Minute Task
While you’re watching the video, think about the following:

  • How do you think the interactive experience affects how the user feels? (We’ll be looking in more detail at interactive stories in Week 4)
  • What other examples can you think of that use this archetype?

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This video is from the free online course:

Brand Storytelling: How to Use Narrative to Sell

D&AD

Get a taste of this course

Find out what this course is like by previewing some of the course steps before you join:

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  • A career in stories
    A career in stories
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    Spanning both the small and big screen, Sir Alan Parker reflects on his career in storytelling, from how he became a director to borrowing references.

  • The seven story archetypes
    The seven story archetypes
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    Can all stories be defined by archetypes? Here, we outline Christopher Brooker's theory of the seven basic plots.

  • Harnessing the power of brand storytelling
    Harnessing the power of brand storytelling
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    Al MacCuish looks at how the seven plot types can be applied to brands. How can a narrative help communicate what a brand wants to say about the world

  • Know your audience: simplify your message
    Know your audience: simplify your message
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    Jon Kallus, Creative Director at Grey London, believes that truth is the key to communicating quickly and effectively with your audience.

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