Skip to 0 minutes and 3 secondsWelcome to the 87th meeting between the Stateliners of Phillipsburg and the Red Rovers of Easton. A 27 yard field goal attempt. It's blocked! The whistle has blown. This one is over! A sister kisser! A tie might be worse than a loss. We think we have a score to settle. Gatorade has chosen to team up with the towns of Phillipsburg, New Jersey and Easton. We're inviting the guys from the '93 team to strap on the helmet and the shoulder pads and replay that game to determine the true champion once and for all. [CHEERING] I said to coach, are we gonna kind of come out in sweats and warm up? And he said no, we go full pads every day.
Skip to 0 minutes and 39 secondsAnd I'm [GASPING] "Coach! We're in our thirties! [LAUGHING] C'mon now!"
Skip to 0 minutes and 43 secondsMy first thought was: who are the crazies who are going to suit it up and try and play football? We shouldn't be doing this. Fifteen years away from the game, you're just not going to be able to get that kind of finesse in a day. Your eyes are certainly showing concussion. A lot of people out there are saying you can't do it. Let's prove 'em wrong. One, two, three, team! Ten thousand tickets sold out in 90 minutes. The field temperature right now is at 100 degrees. They looked at your age and they said you can't do it! They didn't look at your heart. They just had to look inside of you. Kick the extra and play the damn game!
Skip to 1 minute and 24 secondsNo matter how old you are, 8 to 80, blind, crippled, or crazy, you're always an athlete.
Agency: TBWA\Chiat\Day, Los Angeles / Client: Gatorade
Yellow Pencil / Integrated & Earned Media / 2011
Rebirth sees our hero ‘falling under a dark spell’ – whether this is sleep, sickness or enchantment – before breaking free and being redeemed.
Two Minute Task
While you’re watching the video, think about the following:
- What do you think the ‘dark spell’ is representing in this example?
- What do you think this story says about the brand?
- What other examples can you think of that use this archetype?