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Storytelling in Advertising

Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital.

38,278 enrolled on this course

Storytelling in Advertising
  • Duration4 weeks
  • Weekly study4 hours
  • CertificatesAvailable

We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.

In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd.

Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.

Structured across four weeks, you’ll be given the context of why we use story and guided through how to:

  • Create a narrative
  • Communicate a brand through story
  • Engage your audience
  • Amplify your message through digital

Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work.

To get ahead of the game, start exploring D&AD’s archive of award winning creative work now.

Who is the course for?

This course is for everyone who wants to understand how storytelling can add value to a campaign. It will be particularly relevant to those studying or already working in the creative industries - specifically advertising, marketing and design.

Basic understanding and knowledge of the advertising industry will be helpful.

Who will you learn with?

Working within D&AD’s Foundation to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a more sustainable future.

Foundation Director at D&AD where we champion innovation in learning and the power of creativity to create positive change.

Who developed the course?

D&AD

Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.

Supporters

supported by

Creative Skillset logo

Learning on FutureLearn

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  • Stay motivated by using the Progress page to keep track of your step completion and assessment scores

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  • Experience the power of social learning, and get inspired by an international network of learners
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  • Whenever you’re ready, mark each step as complete, you’re in control
  • Complete 90% of course steps and all of the assessments to earn your certificate

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