Storytelling in Advertising
Learn from top creatives how to engage audiences by using storytelling in advertising, from crafting a narrative to using digital.
Duration
4 weeksWeekly study
4 hours
Storytelling in Advertising
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We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.
In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make your brands and products stand out from the crowd.
Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.
Structured across four weeks, you’ll be given the context of why we use story and guided through how to:
- Create a narrative
- Communicate a brand through story
- Engage your audience
- Amplify your message through digital
Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work.
To get ahead of the game, start exploring D&AD’s archive of award winning creative work now.
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
Who is the course for?
This course is for everyone who wants to understand how storytelling can add value to a campaign. It will be particularly relevant to those studying or already working in the creative industries - specifically advertising, marketing and design.
Basic understanding and knowledge of the advertising industry will be helpful.
Who will you learn with?
Working within D&AD's Foundation to inspire the next generation of creative talent, promote diversity, and stimulate the creative industry to work towards a more sustainable future.
Foundation Director at D&AD where we champion innovation in learning and the power of creativity to create positive change.
Who developed the course?
D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising.
Supporters
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Learning on FutureLearn
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- Courses are split into weeks, activities, and steps, but you can complete them as quickly or slowly as you like
- Learn through a mix of bite-sized videos, long- and short-form articles, audio, and practical activities
- Stay motivated by using the Progress page to keep track of your step completion and assessment scores
Join a global classroom
- Experience the power of social learning, and get inspired by an international network of learners
- Share ideas with your peers and course educators on every step of the course
- Join the conversation by reading, @ing, liking, bookmarking, and replying to comments from others
Map your progress
- As you work through the course, use notifications and the Progress page to guide your learning
- Whenever you’re ready, mark each step as complete, you’re in control
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