Welcome to week 2

Through this week’s activities you will:

  • explore the shifting global economic landscape and how it impacts on global businesses

  • discover more about the background to the BRICS and explore the factors that make BRICS nations attractive to global businesses as well as their underlying challenges and risks

  • explore China’s attractiveness and challenges for global businesses and investors

  • compare and contrast the types of entry strategies into emerging markets that are available to global businesses

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This article is from the free online course:

The Global Business Environment: Evolution and Dynamics

Coventry University

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