Skip main navigation
We use cookies to give you a better experience, if that’s ok you can close this message and carry on browsing. For more info read our cookies policy.
We use cookies to give you a better experience. Carry on browsing if you're happy with this, or read our cookies policy for more information.

Capturing your thinking

Before you start generating your business idea, consider how you are going to capture your thoughts as you develop them, as well as reflecting on your learning.

While developing your business idea, you should be cautious about openly sharing new product / business ideas so you may or may not wish to share the idea or the thinking behind it with fellow learners, but it is vital that you capture your thoughts.

In the next step, we will provide you with a blank business idea template that you may find useful in supporting you to develop your business idea.

Keeping a learning log or portfolio

A learning log or portfolio is a useful way to help you reflect on your learning. The aim of a personal learning log is to regularly look back on what you have learnt and articulate your thoughts and feelings about the experience.

You might also find it useful to record the answers to your tasks and keep them all in one place.

A quick way to capture your reflections is to use the following questions as prompts:

  1. What’s good, useful or interesting about …?
  2. What questions have arisen …?
  3. What actions will you take to … ( … further develop / apply etc …)

You could simply record your log entries in a notebook, or you might prefer to use one of the many online tools and apps that are available.

Blogging and journaling tools

Blogging and journaling tools such as Blogger, Tumblr, Wix and WordPress are designed to be updated regularly, which makes them an ideal tool for keeping a learning log. You can usually choose to publish them publicly, or keep them private to yourself and anyone you choose to invite. FutureLearn has provided some useful guidance about using blogging tools to support your reflective practice.

Journaling apps

You might find an app useful if you own a smartphone or tablet and prefer to record your thoughts on the go. An example of an extremely simple journaling app is  Day One.

Notetaking tools and apps

Notetaking tools provide digital ‘notebooks’ where you can save and organise your notes and to-do lists. They range in functionality from very simple tools, like NoteHub, which allows you to save text to the web and share it with a link, to tools with a great deal more features.

Some tools enable you to clip from websites, include images, collaborate with others, and even convert your handwriting to text.

If you are interested in using these features for your learning log you could investigate EverNote or Google Keep.

If you are a registered Coventry University student you have access to Office 365 and you might like to explore using OneNote, which has a lot of additional functionality.

Portfolio tools

Portfolio tools are designed to help you collect and showcase your work. They have lots of functionality, including the ability to upload a variety of file types and multimedia, so it is easy to keep information from lots of different sources in one place.

You can choose to keep your portfolio private, make all or part of it publicly available, or share it with specific people.

There are a number of free portfolio tools available including PortfolioGen, PathBrite and FolioSpaces.


Your task

Why else do you think keeping a learning log or portfolio could be useful?

Have you got experience of using any of the tools that are mentioned? Can you think of any other tools or apps that might help you with this?

Share this article:

This article is from the free online course:

Business Model Thinking.

Coventry University

Contact FutureLearn for Support