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This content is taken from the Coventry University's online course, Business Model Thinking. Join the course to learn more.

Skip to 0 minutes and 0 seconds I’ve never been very good at sitting still so this Fidget-Spinner is perfect for me. Legend has it that it was invented by a woman in the United States who created something similar called the Finger Spinner to keep her daughter quiet. The Finger Spinner was a good idea and the woman inventor filed a patent some years ago. Unfortunately, it never really caught on and no one bought it and it just, kind of, faded away. Some years later, films began to appear on social media of something very similar to the Finger Spinner and they went instantly viral. The Fidget-Spinner as it was then called, became a success. Millions of these spinners were sold making many entrepreneurial producers and online resellers a fortune.

Skip to 0 minutes and 0 seconds The one person who never saw a cent was the woman inventor who came up with the original idea. You’ve been with us for the past week and we hope that you’ve found the course interesting, enjoyable and will continue to study. We’d encourage you to sign up for the MBA Programme at Coventry University Online. The MBA is an intensive programme where people with ideas talk to others across the world who also have clever ideas of their own. Having a great idea isn’t enough. You need to think about what to do with it, how to nurture it and how to make it grow. Don’t be like our lady inventor, don’t just work hard, work smart. Think Smart! Learn Fast!

Skip to 0 minutes and 0 seconds Get Online with the MBA Programme.

Next steps

We do hope you’ve enjoyed this first week of Business Model Thinking - the introductory two-week course for a Program in Business Models and Processes.

You can check your progress on the course so far.

Having a great idea isn’t enough. You need to think about what to do with it, how to nurture it and how to make it grow.

In this short video Professor Kai Peters, Pro-Vice-Chancellor Faculty of Business and Law at Coventry University, talks about the importance of knowing what to do to capitalise on great business ideas, preparing you on what to expect in week 2 of this course.

Next week …

Through next week’s activities you will:

  • assess the viability of your business idea
  • explore the difference between ‘vision’ and ‘mission’ statements. You will discover how to create ‘meaningful’ rather than ‘meaningless’ statements
  • experiment with creating a name for your business

Further study

Don’t just work hard, work smart.

If you’ve enjoyed this first week of business model thinking you may be interested in our fully online MBA or MBA (for the Cyber Security Management sector).

The MBA will explore the wider external consequences of actions and decisions taken within the organisation, to develop your responsible management practice and help you climb the career ladder to more senior management and leadership roles.

The MBA will be delivered on FutureLearn allowing you to benefit from a truly social learning experience through an online community. You will benefit from the knowledge and experience of other students from across the globe.

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This video is from the free online course:

Business Model Thinking

Coventry University