Viability analysis of your business idea

Having explored value proposition, business viability, the role of CSR and factors that affect the success of your business, you will now identify broader issues that you think could influence the viability of your business idea.


Your task

Use an appropriate strategy tool to conduct a thorough viability analysis of your business idea.

What did you learn? How viable do you think your business idea is?

Don’t forget to capture your thinking in the business idea template or in your learning log or portfolio.

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This article is from the free online course:

Business Model Thinking

Coventry University